The Evaluation Conversion Framework
- Why most clinics lose patients after 3 visits
- A step-by-step eval flow that leads to commitment
The Subjective
- How to uncover the real problem (not just “my knee hurts”)
- The questions that tie pain to life-changing outcomes
The Objective
- How much testing is “just enough” (and why less is more)
- Using data to build clarity and patient buy-in
The Whiteboard Overview
- Connecting the dots so patients see the plan
- Framing the roadmap + continuity offers visually
The Presentation Script
- Ray’s exact script for recommending 10+ visits
- The “value + process confirmation” step that kills objections early
The Objection & Negotiation Process
- The 3-step objection flow that makes price feel natural
- Payment plan strategies that protect revenue without discounting
Closing / Packaging
- Moving patients confidently into $2k+ care plans
- Using prescriptive exercise to boost retention + recurring revenue
LEARN FROM DR. RAY GORMAN, PT, DPT, SFMA
When it comes to turning evaluations into high-value care plans, Ray Gorman has cracked the code.
As a Doctor of Physical Therapy and founder of Engage Movement, Ray has helped rehab and performance professionals across the country break free from the cycle of low-commitment patients and build thriving, cash-based practices. His Performance Provider Growth Model™ has become the go-to framework for creating predictable revenue while delivering better outcomes for patients.
With a background in Division 1 athletics, outpatient orthopedics, and functional fitness, Ray bridges the gap between clinical expertise and business strategy. He’s not just teaching theory, he’s showing you the exact scripts, evaluation flow, and plan presentation strategies he uses himself to consistently move patients into $2k+ packages.
That’s why this masterclass is different. You’re not just learning “sales tips.” You’re learning a battle-tested system directly from the person who’s been in your shoes and built a model that works in today’s market.
This isn’t theory. It’s the proven system that’s reshaping rehab businesses across the country and now is your time to learn it.
GOT QUESTIONS? WE’VE GOT YOU COVERED.
Who is this masterclass for?
What if I don’t have a cash-based practice?
Do I need to change my entire practice model for this to work?
How much time will this take?
What will I actually get from watching the replay?
Isn’t this just learning how to “sell” PT?
GET INSTANT ACCESS TO THE FULL EVALUATION CONVERSION SYSTEM MASTERCLASS
Learn the exact framework, scripts, and presentation that consistently turn evaluations into $2k+ care plans.
GET INSTANT REPLAY ACCESS
