2025 Recap

It seems like yesterday was the start of 2025…

Big goals, big ambitions, but really it would be a year of growth, learning, and change.

We started the year strong with a calendar full of sales calls (a one point of my business, this was a dream, but later in the year it would be the thing that needed to be replaced the most).

I came home one day from the gym in February and told me the news, she’s pregnant and our beautiful baby would be due in October.

Excited, scared, nervous, anxious… anticipating change (I’m not great with change or closing chapters in my life at times), but now I have no choice.

So I started brainstorming… I don’t know how much you actually know about the deliverable structure of my business, but we have a scalable component (our group offer) and a non-scalable component (our 1:1 offer) - if this sounds familiar it’s because this model is an exact replica of the Blended Practice Model (not by coincidence, but by design). The problem I was running into is that the “group” offer was only positioned after completing 1:1… not ideal.

Later that month, I hired a coach, attended a live mastermind event and that kicks everything into action. 

I make the decision to scrap the process that’s working (sales calls) and prioritize getting back my time while potentially sacrificing money. I get it… a lot of you probably think this is crazy… but I can always make more money, I can never get back time. This is a belief I have always been firm on.. My hustle and grind days are behind me. I’m in my efficiency era.

After the event, and with a baby on the way, I made the decision to start working with my current coach 1:1. A great decision, but laying out $14,400 in coaching with a kid on the way drove some stress. But it was the right move and catapulted everything.

I learned a valuable lesson here… I need to have enough in the pot in order to implement fast when I invest in myself. At some point, I think everyone outgrows the smaller investments, at some point it’s time to take things to the next level. 

So we get to work on overhauling the business…

1 offer - what is now called the Blended Practice Model (you may recognize it as the Performance Provider Growth Model) - with 2 tiers of access: a group/community based option and a 1:1 option. Not going to lie, I immediately thought everyone would opt for the less expensive option, but that’s simply not true as we are about a 50/50 split in who joins what tier. I always tell clients when making a decision, “try not to make it about the money… choose the option that gets you the result you need”.

The middle of the year is an interesting time, We’re in a massive transitional phase. May is the last month I take a sales call and we move to selling with an invitation document. This requires my marketing to attract self-led individuals… people who will make a move without needing to be convinced, without crazy objection handling, just you ready to take action and change your environment. This is VERY aligned with how I like to sell.

I think so many people are unwilling to go through short-term discomfort to have a long lasting change… but through my many years of entrepreneurship, I know this pattern is almost always worth it.

It takes about 6 weeks for the change to actually work (there’s a lesson here for those of you still with me reading), you MUST be patient and convicted with change.

Now we’re entering the Summer months. Being in this business for multiple years, I’ve begun to notice buying trends, dips, slow downs… and June is one of those months. As a business owner, this can either stress you out, OR you can embrace it. June and December are “Embrace it” months. There is literally a note on my calendar that says “Slow Down and Deload”... if you need permission, or maybe just to hear that this is normal, here you go. This was the perfect month for a getaway and going to Hawaii for our babymoon… and just a few weeks later, the annual boys golf trip. Both great trips with amazing memories.

Another trend I have seen in business is after the biggest dips come the biggest rallies… and every year August is a freaking rally. We rode that wave until October, when my Daughter Cameron was born. All the work and foundations laid prior in the year came to fruition. 

Business went into maintenance mode, I figured out how to go into Dad-mode and support my wife who had just pushed out a tiny human (crazy…).

Now you’re probably wondering… with all these changes, what happened to revenue in your business… we dipped, but to be expected… we are at about 95% revenue from 2024, BUT we are doing that revenue in about 50% of the time since there’s no sales calls on the calendar. 

From an efficiency standpoint… I will take that ALLLLLL day. 

It’s safe to say that 2025 was a great year. 

As I sit in a coffee shop writing this recap, I can’t help but think how all the work put in from prior years has led to this moment.

A business I truly enjoy building, a growing family, and a life that I can say I am proud of.

It can be difficult to go the opposite direction the world tells you to go. I stayed safe in that journey for a long time. But honestly, I wasn’t happen and so I made the changes, I took the risks, and I wouldn’t have it any other way.

If you made it this far in the recap, I appreciate you (even if you just scrolled to the bottom to see if there was a CTA, I appreciate you as well).

Let’s make 2026 a good one.